Recent research from Motors.co.uk shows there is still a clear gender and generational divide among shoppers at dealerships, as traditional consumer perceptions of the industry remain.
The latest insight shows that, while the majority of car buyers consider using an independent (54%) like Prestige or franchised dealership (50%), over a third (34%) would consider purchasing from a private seller. Interestingly, it’s men who are more likely to purchase a car from a franchised dealership.
Women are more likely to buy from a private seller (39%) compared to men (30%), or an independent car dealership, 57% compared to 52% of men. Car buying is also a generational game. Those aged 35-54 are more likely to buy from an independent car dealership than any other source, while almost half (49%) of younger buyers, those aged 18-34, are willing to consider buying from a private seller. In fact, 18-34 year olds are almost twice as likely than those aged 45-54 (14% compared to 26%) to go down the private seller route.
Rest assured, whoever you are and whatever your age, you are always welcome at Prestige – we are genuinely here to help and pride ourselves in the level of personal service we deliver to all our customers and visitors.